Panayiotis Petrocheilos, with his studies at the German Gemmological Institute and LdM School of Design in Florence, began his first steps creating unique jewellery that soon brought success and the need to create Era Jewellery. The creative sequel was given by founding another two companies, the "Silkentile" in the field of Art&Design Events & the "Summerstores", Hotel-Retail stores. Passion and Creativity are the success ingredients of Petrocheilos Panayiotis Group.